Methodology

The AI Visibility Score™

How we measure how AI systems perceive, describe, and recommend a business.

The AI Visibility Score™ is a 0-100 composite of five dimensions that together capture how a business is recognized, categorized, described, and recommended by AI systems.

The five dimensions

Each scored 0-20 with the question it answers:

  1. Entity Recognition (0-20) — Can AI accurately identify who the company is?
  2. AI Discovery Presence (0-20) — Can AI discover and recommend the company?
  3. Competitive Positioning (0-20) — Can AI compare the company against competitors?
  4. Accuracy & Consistency (0-20) — Are descriptions correct and consistent?
  5. Authority & Confidence (0-20) — Does AI have enough evidence to speak confidently?

Platforms tested

Every audit runs against ChatGPT, Claude, Gemini, and Perplexity.

The AI Visibility Score™

What does AI say about your business?

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