Entity SEO
Become an unambiguous entity to Google and every major AI system.
Entity SEO is the underlying discipline that determines whether AI can confidently describe and recommend you. Three pillars: canonical description, Schema.org markup, and trusted third-party citations.
Entity SEO is the foundation that AI Visibility builds on. Without a clean entity profile, no AI system can confidently describe or recommend your business — regardless of how strong your traditional SEO is.
The three pillars
An entity-clean website satisfies all three.
- Canonical description used verbatim across homepage, About, LinkedIn, press kit, footer, and Crunchbase.
- Schema.org Organization + Service + knowsAbout markup deployed at the homepage level.
- Third-party citations that link your brand to specific named categories and outcomes.
Frequently asked questions
Entity SEO is the practice of becoming a recognizable, unambiguous entity in the knowledge graphs that Google and AI systems share. It optimizes for entity recognition rather than keyword ranking.
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